J.C. Penney to open 500 baby shops amid Babies R Us demise

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NEW YORK (AP) — J.C. Penney is expanding the baby products it sells at stores beyond clothing as the department store joins the many other chains trying to claim some of the Babies R Us sales up for grabs.

The Plano, Texas-based chain is opening baby shops in 500 stores that are near now-shuttered Babies R Us locations, now that Babies R Us owner Toys R Us has liquidated.

Starting Aug. 30, J.C. Penney will sell in stores items like cribs, high chairs, strollers and car seats that it had formerly sold on its website only.

A spokesperson for JC Penney confirmed a baby shop will open at the Mall at Tuttle Crossing and Polaris Fashion Place.

Retailers like Walmart, Target, BuyBuy Baby and Amazon are trying to attract former Babies R Us shoppers by adding more baby products, enlisting pregnant celebrities for promotions, or helping people recreate their gift registries.